Under the new full title Upin & Ipin dan Kawan-Kawan, a third season of the series premiered on TV9 on 2 February 2009, with each episode lasting up to seven minutes. This season was sponsored by Colgate-Palmolive Malaysia via its Colgate Kayu Sugi toothpaste. The second series, under its full title Upin & Ipin: Setahun Kemudian, went on air in conjunction with Ramadan again, with 12 new episodes, the first six of which were aired and repeated on Fridays, Saturdays and Sundays, 7.00 pm throughout Ramadan while the other six premiered for Hari Raya from 1 till 6 of Shawal.
This series bore away the Best Animation award in the 2007 Kuala Lumpur International Film Festival.
The first four shorts debuted early in the holy months, followed by repeats from 22 September to 11 October, finally ending with two final episodes premiering on Hari Raya itself. In analyzing data, researchers use theories that uses and gratification whereby media consumers have the freedom to decide how (through which media) they use the media and how the media will impact on him.The results of a study stating the desire of SDN 07 Bermani Ilir grade 2 children to watch upin and ipin shows were highly welcomed, they were also very fond and happy to meet their needs after watching Upin-Ipin films on MNCTV Malaysia) funny stories and familiar backgrounds with the audience of children, from their hobbies and needs being met the children determine their own effects from watching the cartoon movie by imitating the language style Upin-Ipin and other characters in the cartoon also the students apply it in everyday life including in school environment.The first season of Upin & Ipin was aired on Fridays, Saturdays, and Sundays, 7.30 pm, in conjunction with Ramadhan and Eid Ul-Fitr, which tells of the twins Upin and Ipin on their first fasting months. Data collection techniques by interview, observation and documentation. This study uses descriptive qualitative research that addresses the phenomena discussed in the field. The storyline and scenes in the Upin-Ipin cartoon movie need to be a concern because children easily understand what they see and hear so that they do not close off watching children who need help changing policies. Cartoons like Upin-Ipin are shown on television with the aim of a children's audience. The development of technology that continues to evolve to encourage creativity to continue to be present until the presence of cartoon films that air in mass media such as television.